Style and the City
New York City Fashion Art
Two Decades of Advertising Drawings: 1955-1975

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About This Item

Frederic A. Sharf, Morton Kaish, Alexandra B. Huff

This publication presents a selection of original advertising artwork, created for legendary New York City retailers over a twenty year period. The Original drawings have all been donated to the Museum of Fine Arts in Boston.

The center of fashion retailing in postwar America was New York City, and by logical extension Brooklyn, New York and Newark, New Jersey. So vast was this concentration of retail giants that a veritable army of talented artists was needed to create the ads which enticed customer to make purchases.

Most of the major retailers employed artists in purpose-built studios within their flagship main store. In addition, numerous freelancers were available on a contract basis; these men and women worked from their own studios.

This publication aims to present a selection of artwork produced during ta roughly 20-year period. To a great extent, the stores for whom the art was created did not retain the original art once the ads had run. Surviving examples of original art are therefore hard to find. The Museum of Fine Arts, Boston has build an important collection of such original art, examples of which are illustrated in this publication.

About the Authors

Frederic A. Sharf is a well known collector, scholar and author. His extensive collection of design drawings have all been donated to the Museum of Fine Arts, Boston.

Morton Kaish went from a successful career as a fashion illustrator to eminence as a nationally know fine artist.

Alexandra B. Huff is working on several important exhibitions at the Museum of Fine Arts, Boston.

71 pages.